Joe Rogan has publicly endorsed Ronda Rousey’s recent criticisms of the UFC regarding its treatment of fighters and perceived inadequate compensation for its athletes.
Historically, the UFC has stood as the premier organization in mixed martial arts, a mainstream phenomenon where many athletes aspire to compete, win championships, and build a lasting legacy. However, Rogan speculates that this dominance could be challenged if Netflix seriously commits to promoting the sport.
As Netflix prepares to host its inaugural MMA event featuring Ronda Rousey vs. Gina Carano on May 16th, Rousey has publicly criticized her former employer, the UFC. She spoke out in support of her fellow fighters, addressing the contentious issue of fighter pay. Joe Rogan acknowledged the validity of her points and pondered whether Netflix’s entry could introduce vital competition into the world of combat sports.
“Ronda Rousey, while promoting the Netflix event, delivered a significant critique of the UFC,” Rogan stated. “She highlighted the UFC’s multi-billion dollar valuation and the insufficient earnings of its fighters. Her arguments held merit, and crucially, her public statements initiate an important dialogue, potentially compelling the UFC to improve fighter compensation.”
“Should Netflix manage to build a successful MMA platform, effectively organizing events and attracting talent, it could significantly disrupt the landscape,” Rogan explained. “Currently, their event is presented as a unique, somewhat unconventional occurrence, promising an extraordinary spectacle.”
“However, if any entity possesses the financial capability to achieve this, it’s Netflix,” Rogan continued. “They are known for their substantial investments and immense revenue. Therefore, they have the means to execute such ventures. The critical query remains: will this be a one-time affair, or will they pursue it consistently?”
Ronda Rousey’s highly anticipated return to combat sports will see her face Gina Carano. This matchup, rumored for over ten years, possesses enough star power to generate considerable interest independently, yet the event will also showcase other prominent figures.
Francis Ngannou and Nate Diaz have also joined the Netflix card, scheduled to compete against Philipe Lins and Mike Perry, respectively. Following these announcements, Joe Rogan began to view Netflix as a genuine potential rival in the MMA market, provided they continue to secure high-profile fighters.
“If Netflix commits to multiple events, the focus will shift entirely to the fighters themselves, mirroring the boxing model,” Rogan elaborated. “In boxing, the promoter — be it Golden Boy or Bob Arum — is secondary; fans primarily care about the matchups. Thus, if Netflix can replicate this star-driven approach within MMA, they could emerge as a significant force, consequently boosting fighter salaries across the board. Many might question Rousey’s loyalty to the UFC, but her criticisms are valid. As Rogan stressed, ‘If her statements were illogical, she wouldn’t articulate them. Since her points resonate, one must acknowledge she has a valid argument. Indeed, she absolutely has a point.'”
“Considering the UFC’s multi-billion dollar valuation – whether it was a sale or a rights deal with Paramount – Rousey’s arguments are entirely rational,” Rogan explained further. “If Netflix pays attention to her perspective, and a sharp business mind within their ranks identifies that many fighter contracts are nearing expiration, they could strategically initiate negotiations. This could lead to a gradual migration of talent.”
“Imagine if top-tier fighters like Islam Makhachev begin to leave the UFC to compete on Netflix, and subsequently, Netflix manages to persuade several other major contenders to follow suit,” Rogan posited. “An entity like Netflix, with its enormous promotional capabilities, is uniquely positioned to achieve this, but it crucially depends on securing prominent names in the sport.”

